Seo -scheme

1) The first step is to compile a kernel requests. Options work with the client usually two: a lot of bass, or a limited set of MF. I love the first. Customers of the old wave of more than cling to the second. In fact, there needs to be done first retreat.

All inquiries can be divided into marketing and selling. Yes, a lot depends on feedback - the one who takes the phone and answer a potential client. But this does not exclude the situation where part of the request in principle does not cause the client desires even go to the site, while another part is the desire to go, but to buy - there is no.

When you work with a limited set of MF, the most often or not at all see the conversion - not enough statistics. Or you start to work with so-called usability, t. e. with increasing conversion of the site. Last - it certainly is good to do. But the conversion of inquiries and conversion sites - these are different things, although it is the synergy of both allows the greatest impact.

In a large array of low-frequency statistics over time, has enough to begin to judge the conversion of individual requests and shifting emphasis to the promotion of sites. Over time, you begin to understand and work with such factors as seasonal inquiries, the relevance of queries, and other regional interest. T. e. Boots will be buying more in the autumn. A model of wear in 2010 is more relevant than the 2009 model. Italian coat Zalupodrischenske hardly anyone is interested, and in Halupoznayske interesting, but does not dialed enough customers to ensure the loading of the enterprise.

This is my motivation for working with low. However, in some niches of low yield so few customers that have to work with MF - t. e. work on the areas. So the ability to choose the right set of queries says a lot about you as an optimizer. Top client often does not need - he needs buyers. But if there are no buyers, then the client will need at least the top - is it morally soothing. Moral calmer vysokomarzhevye all clients: factories, builders and others who closes one sale your budget for the year. Those who depend on large numbers of buyers - the more nervous. And working with them too, more.

2) The first stimulus.

Because I'm lazy, and the client wants quick results, the first hit I put sap, often without any changes to the site. Purposes there are many.

The first, which is sold in about 5-10% of cases: a sudden, and so will. In this constructed ' Moscow ' promotion scheme, when the money come from 10 customers, then in the Top 8 pins, 2 return grandmother. But there is costly part of the above. I am also saving money, the regional budgets are small, but it happens that the top is achieved relatively little money. Small - about purchase of 300 links. Kernel for purchase - about 50-60 anchor. Anchors are written or creative or carelessly jerk of vordstata. For the shooting is not so important.

The first results are visible in about two weeks. At least - three. Filter easy and I described it in school: three vneshke to three rubles, the age of 180 days, first on the subject of Yandex - everything you have, then put the category and buy out everything that is in the UC and DMOZ. Then work on the TCI. T. e. emphasis is not on the TCI, and the subject, even if TCI = 0. Typically, a full stage yields about 300-500 links, after filtration sapemasterom killed 30-40%. Remains between 150 and 300 links. This is almost always sufficient for the appearance of movement in the crescent.

3) Stir in the crescent.

Can be conditionally divided on old projects and trust (usually a change of the optimizer ), the old and virgin ( not previously thought about the progress ), young ( and want to make the top ). The scheme of work with each different. Each of the different species, and movement in the crescent.

Old and trust - the most simple. Most often, these projects with the promotion of trash in the past. The analysis shows that they bekov Sapov or even seopultovost. Here it is best to restore the mass bekov, and then a more powerful and competent means of such worlds, GGL, its net. You can do everything at once. It is difficult to peretoshnit project, on which it was 2- 3tys. bekov.

Most often, such projects like the movement rapidly decaying amplitude. Rapid return and rapid fluctuations of the APA to the apu up and down until a certain stability. Then the downward movement may be mainly apami Yandex search algorithms, or google, or a global shake-up of base.

In this fast decay, and sits one of the most serious problems in dealing with such projects. After a while you get up and do not touch on almost. Roughly speaking, the ceiling features like the fixed. To change the position or the need to substantially change the method of work, or the site itself. Well, there could be as lucky. I was shown a website that has bypassed almost all web-studio in Moscow, from Friel from Siberia and ending BDBD. But the site is not as frozen in Yandex raised above 30-40 positions. And Google was sitting in the top. This is a monstrously angry mistress, who again and again changed the optimizers. Website - peretoshnennoe shit, by the way.

Old - young is a little different picture. Due to age they will quickly jump into the top, and then after 2-3 months, I had a case where after 6 months - subside. It is hard to explain it theoretically, but if the site slips as ' fluffy ', and then the correction is made, and he pulls back. What theme is special, and, the longer the delay in correcting.

After correcting itself and begins serious work. There begins the standard amplitude up and down, stretch, depending on the effort for a period of 2 to 10 months.

The young - do not usually work, but still fucked up. They are afraid to issue a sausage. There may be a high position today, tomorrow - lowering by 20-30 positions. The sharp drop in issuance, the difference in a regional issue and issuance of the region as a key. In general, the results are very different directions, and news every day. For example, here is a young site. In granting the city the word - it is not in the top twenty. The issue of the word without the city but with a check mark on the city - he was the first.

The young have only one method - to tolerate. Youth passes quickly, even at sites.

4) Working with content. Working with anchors.

Working with the site - it's half the budget cuts on the links. The better the site, the easier it is to move it to the top. I've been doing sites that do not require links to return to the top of Bass. Although today, even on non-competitive bass often need a kick in the reference, because often the site - shit.

Usually I try to follow the scheme: the main mix and the bass has its own page. T. e. for every major bass - has its own page. Salsola on the main need is mainly for internal linking. Can be muddy and more complex linking schemes, but most often come to you with a ready website, where nothing has really changed. And most importantly - too lazy to change anything seriously.

so.

1) Riraytyatsya all secondary pages to fit your bass: Titley, the text, I still love the pan occasionally shove a couple of sentences, but not all engines do give a. Very cool, if you have the ability to cram in the anchor text link to this page, alt- image in the header tag. Text does not specifically oversaturates, not much riraychu. Frankly peretoshnit SSS, the second reason is more prosaic - a deep optimizatorsky rirayt - it is my laziness.
2) The text on the main rewritten so that the second page priankorit. So they quickly fall to the robot, plus receive a portion of the internal weight of the main.
3) If you are not lazy, low- anchor on other page landing pages. For example, if there is a page section cowards, cowards then mark DiM on this website is to make a link to this page. Or vice versa, depending on what you are is more important to promote.

Well, you understand the internal linking is as important tematichnost.

Most sites are full of mischief in the work plan of the text - and malostranichnye malokontentnye sites. For those sites without even thinking, just sit down to write content. For a sane move should be on a low fat on the page. Given that the need for the normal traffic 50-60 anchor, and the contract usually includes a 7-8 - draw conclusions. For one such project for the last three months we've written about thirty articles. The hardest thing in this work - make the customer pay the check and articles. Some do not pay, but my margins are not ashamed at times to pay the most.

Working with other kinds of anchors. Creative anchors on my calculations reduce the budget by about a third. T. e. if you write any type of real fufel, we often can not cheat the system to increase the weight of such links. However, over the last year Yandex clearly get the hand to whip sapossylki and now the focus is more laminates for the eternal link exchanges.

I worked with the generator of the anchor seopulta. Honestly - it is better to write anchor arms 20 than with natyrit seopulta 200. The effect will be higher.

I would not recommend doing too narrow anchor (a la ... I used to think that references to 8.5 gluing does not lead. But IMHO this is my truth and do not pretend. More - do not buy less - just too lazy to write anchors. Ideally, the reference to the Encore 2.3 okolossylochnoe. As for the glue to anchor the text itself. There probably is not afraid of a link, and peretoshnenie. If your site, regardless of okolossylochnogo are solid links ' free ', there is a chance that you peretoshnite PS and movement in general will not be. The short experience of a number of very very lazy about this project and said.

5) Iteration.

Promotion - a swing. You're kicking, crawling up a project or falls. If the incident - to change the model. If creeps up on you push the same buttons.

At this point, if you are working sap (or any other stock exchange ), clean, and building up a reference. If you are working with eternal exchanges - shifts the emphasis to the anchor, write new. Also, do not stop working with the site itself in problem areas. This is where I usually do deep riraytom relevant pages. But by that time is 20-30% Unhatched sites.

At some point iteration saturated. If they were satisfied under the contract - are happy and fix the budget for the minimum progress. If they were filled below the desired point, it is necessary to change the scheme to promote.

6) Methods of increasing the reference.

Until December last year, the basic scheme of work with a reference - Sapa muzzles of their projects. That's enough for any project. Then Yandex started the war with the exchanges and the weight began to fall sapossylok. So we had to go into the eternal link.

I have no illusions about the uncertainty of commercial perennial PM links. But the width of the transmission of such links more. So 10 will be broken only 3-4 sapossylok eternal. Relation to the eye - not yet a sufficient statistic, but is unlikely to greatly mistaken. And another advantage of these options - they naturally grow old. A sapossylki aging simply remove.

Therefore, today, the basic distribution of reference I have is: a kick in the sap. If the project did not get up into place, and the client moved into the category of stable and long-term, then add miralinks (for major projects and competitive queries ). kazapu. ( to pump the perpetual references), its network of blogs ( referenced spraying ). Plus, the unit faces. Time is now preparing its grid of satellites under the mordorazmeschenie. There will be approximately 100-150 sites. They will close the last gap in my scheme of a reference.

Procurement is primarily in the home. For complex projects - on the second page. Entertainment will purchase from the links in the ksape on mulon pages for online retailers, I quickly finished. More often is better to build home than to fuck with a large number of pages. But the second page without fat links does not take personal.


Of course, this is not all and that no details. Not that I'm sorry, just that each project your hemorrhoids. About the margin also did not say, but it is higher than the average for those who did not conceal their costs in dealing with customers on the job. But the described works for all my clients, rapid subsidence in the apah was long gone - this is for those who will try to doebatsya parts in the scheme. customers are different. There are very simple, there are those where the narrowest point of dozens if not hundreds of players. By HF do not work on a number of internal reasons: I do not believe in them, I love sleep and I'm very lazy. Occasional failures - and such were - in the past, the last time I parted with the client because the results of a year or more ago. We had to redo the site, and the client liked it. And I ran out of ideas. Today, the client works with context.

Work with the context, I also did not describe. I do not like the context, using primarily only advords and the very limited. Substitute and contractual context swap Kei, many marketers believe fraud. Nevertheless, I never hide from the client, if he is cheaper reklatsya a context, what I have. Less then there will be problems.

Good luck and sickle good evening!.

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